Segments With Consistent Traction
- I-4 at Exit 92 / SR 436: Reach regional commuters and visitors traveling to Altamonte Mall, Uptown Altamonte, Cranes Roost Park, healthcare facilities and nearby businesses.
- I-4 at Exit 94 / SR 434: Capture northbound and southbound traffic traveling between Altamonte Springs, Longwood and surrounding Seminole County communities.
- SR 436 / Altamonte Drive: The area’s primary commercial corridor, carrying steady shopping, dining, healthcare, service and commuter traffic.
- SR 434: Connect with northern neighborhoods, businesses and commuters traveling between Altamonte Springs, Longwood and Maitland Boulevard.
- Maitland Boulevard / SR 414: Reach office workers, regional commuters and drivers traveling between Altamonte Springs, Maitland and Greater Orlando.
- Central Parkway & Douglas Avenue: Strong local access to Uptown Altamonte, residential communities, offices, restaurants and shopping destinations.
- Palm Springs Drive & Maitland Avenue: Capture neighborhood traffic, local commuters and drivers traveling between SR 436 and surrounding residential areas.
- Montgomery Road & Sand Lake Road: Reach western Altamonte Springs neighborhoods, schools, retail centers and drivers connecting with SR 434 and SR 436.
Format Selection
- Static bulletins and posters: Provide continuous visibility along I-4 approaches, SR 436 and other high-frequency commuter routes.
- Digital faces: Adjust messaging for morning commuters, lunchtime traffic, evening dining, weekend shopping and community events.
- Mobile and place-based advertising: Support retail openings, Cranes Roost events, seasonal promotions and local recruiting campaigns.
Creative That Reads at Speed
- Use one clear idea and seven words or fewer with bold, high-contrast typography.
- Feature one focal image, a short URL or phone number and directional cues such as “Next Exit” or “Turn Right.”
- For digital billboards, rotate two or three creative versions based on traffic patterns, events and time of day.






















